How a Marketing Strategy and Plan Work Hand-in-Hand

In a recent episode of the “Time to Level Up” podcast, host Andrea Liebross and guest Terri Fisher, founder of Strategy Light, discussed the intricacies of developing an effective marketing strategy and plan. Their conversation highlighted the importance of these elements for business growth and how they work together to ensure a competitive edge and ultimately generate revenue.

Here are the 5 key takeaways:

1. Every business, regardless of its size, should have a marketing strategy.
2. Do you know your unique selling points? Identify and promote them.
3. To ensure that your marketing continues to perform well, adapt to evolving marketing trends.
4. Create momentum and efficiency by integrating your marketing across various channels.
5. Evaluate the performance of your marketing strategy regularly and make updates where needed.

Dive into the podcast to learn more.