Verify business goals and objectives
Define and confirm ideal client or buyer personas
Craft messaging specific to each ideal client
Determine the channels where your ideal client resides
Conduct digital marketing audit - Website, SEO, and paid social or search
Craft an integrated marketing plan
Provide metrics to measure ROI

Are you finding it challenging to maintain the same growth rate as before?
Have the methods that previously helped you acquire new clients stopped being effective?
Do you desire a more reliable, consistent marketing strategy that provides measurable results?

Are you ready to transition from organic to dynamic growth? Let’s grow your business.

Transforming business aspirations into tangible success

If you are a service-based organization looking to strategically grow your business, we will clarify your ideal client, refine key messaging, and create an integrated marketing plan. Strategy Light is here to guide you through this process, ensuring you have a documented strategy, plan, and metrics to measure. With this, you can measure your marketing initiatives and make smart decisions on where to invest next.

the process and approach

Marketing Strategy and Execution Plan

My journey with a client begins in one of two ways:

book strategy call

This is best for an organization that may have a documented strategy or at least a marketing plan they are following. They are using marketing tactics consistently but aren’t sure what is REALLY working.

If you are a service-based organization with a marketing plan in place or are executing on some marketing tactics (posting on social media or writing blogs) and want to clarify value or ROI, a marketing audit can help. We focus on many of the same things as the marketing strategy with a lens toward evaluating what’s working, what’s not, what should be incorporated, and what can be optimized.

Marketing Audit

book strategy call

Many of my clients do not have a dedicated marketing resource on their team. To assist our client’s in implementing their strategy, we provide monthly support options based on a price point and pace that supports your business goals.

There are usually two main types of project-based engagements that surface once your marketing plan is established:

Content strategy and/or creation of editorial calendar
Email strategy and templates

Strategy Light can assist in getting these aspects of your plan in place to ensure success as you begin execution. If you have other needs such as website development, graphic design or video production, Strategy Light is happy to contract with our partner experts to deliver these services as well.

Monthly Support

we also help with

Project-Based

“Terri’s thoughtful approach helped us create an easy to use, step-by-step marketing plan that made sense for our not-for-profit organization. It is tailored to our small team and we can adapt it to use for future projects as well.”

"tailored to our small team"

- Lara Williams, Executive Director, Allies of Indiana

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"I tripled my sales using your method!"

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"Working with you was a dream. Thank you!!"